Customer Knowledge Management Software White Papers

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Why Master Data Management is Critical to the Modern Customer Data Platform
sponsored by Deloitte Consulting LLP
WHITE PAPER: Master data management is playing a key role in the cloud customer data platforms that are revolutionizing customer service. Download this expert guide today to learn how Informatica and other platforms are using master-data backed CX technology to improve omnichannel experiences, personalize service, and decrease customer churn.
Posted: 21 Apr 2021 | Published: 16 Apr 2021

Deloitte Consulting LLP

Delivering omni-channel shopping
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: This resource introduces a data management and analytics approach that gives you the power to harness customer information to improve experiences and meet constantly changing consumer expectations.
Posted: 06 Feb 2014 | Published: 06 Feb 2014

Hewlett-Packard Enterprise

Power Up Your Gaming Analytics in Days
sponsored by Treasure Data
WHITE PAPER: This brief resource examines how many industries, like the video gaming industry, can use big data analytics to capture and analyze customer behavioral data in order to respond to customer demands and deliver better experiences.
Posted: 07 Jan 2014 | Published: 07 Jan 2014

Treasure Data

Business-strength Geocoding: Ten requirements for more cost-efficient and effective business decisions
sponsored by Pitney Bowes Business Insight
WHITE PAPER: Geocoding determines location by linking longitude and latitude coordinates with street address data. By identifying your best customers’ location and defining how to reach them most effectively you possess the ultimate decision making tool. Utilize the power of location intelligence to know the location of your customers, partners and competitors.
Posted: 22 Sep 2010 | Published: 22 Sep 2010

Pitney Bowes Business Insight

To SaaS or Not to SaaS: Making Your Digital Measurement Count
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: Read To SaaS or Not to SaaS: Make Your Digital Measurement Count by Eric Peterson to choose wisely.
Posted: 23 Sep 2010 | Published: 23 Sep 2010

Unica Corporation - An IBM Company

Being Agile in a Non-Agile World
sponsored by Ivar Jacobson Consulting
WHITE PAPER: This paper discusses how to implement agile thinking in the context of both defined engineering practices and an organizations' Software Development Lifecycle.
Posted: 01 Jul 2008 | Published: 01 Jun 2008

Ivar Jacobson Consulting

5 Questions Every Marketing Department Should Be Able to Answer
sponsored by Salesforce.com
WHITE PAPER: Access this whitepaper to discover 5 essential questions every marketing department should be able to answer, and how data analytics is stepping up to the plate to help. Read on to tap into the data you already have, and bolster your revenue flows.
Posted: 13 Nov 2015 | Published: 13 Nov 2015

Salesforce.com

Social Media Meets Analytics: A Roadmap to Customer Insight
sponsored by Oracle Corporation
WHITE PAPER: The following white paper details an approach to social media that integrates social media and existing consumer information to create a 360-degree view of the customer.
Posted: 05 Nov 2013 | Published: 05 Nov 2013

Oracle Corporation

The State of Customer Data Integration 2012: The What, Why & How of CRM Integration
sponsored by Scribe Software Corporation
WHITE PAPER: Customer data integration helps companies grow and thrive, but businesses still have a long way to go to implement customer relationship management (CRM) in a meaningful way. Check out what over 300 companies said about cloud, their CRM platforms, and customer data integration in this survey.
Posted: 20 Aug 2012 | Published: 20 Aug 2012

Scribe Software Corporation

Customer Experience Management in the New Era of Mobility
sponsored by IBM
WHITE PAPER: View this white paper to learn more about how your business can obtain higher revenues, lower costs and higher customer satisfaction. Mobility provides businesses with the opportunity to provide customers with unique value. It gives customers a channel to interact with their preferred companies.
Posted: 05 Jun 2013 | Published: 24 Aug 2012

IBM