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We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
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Read this issue brief by Center for Digital Government to learn how the Commonwealth of Massachusetts and the County of San Diego are improving service delivery by managing information electronically. What benefits could ECM bring to your agency?
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Leading banks use business analytics to predict and prevent credit fraud, saving millions. Retailers use business analytics to predict the best location for stores and how to stock them. But these advanced business applications tell only part of the story. What's going on inside these market-leading companies that sets them apart?
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Check out this white paper now, compliments of Sybase, and learn how you can get timely monitoring and management of your positions and exposures—with less risk!
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This white paper identifies seven levels of claims automation and provides a roadmap that can be followed to enhance claims processing for insurance companies worldwide.
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Managing complexity, both internal and external, is by far the highest priority in organizations of all sizes and industries. This informative paper introduces a tool that will empower you to not only navigate through, but capitalize on the complexity in which your business operates. Read on to learn more about a cloud-based business process tool.
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As much an art as a science, the balanced scorecard is a living process that must be adaptive to constantly changing external forces and internal course corrections. You learn as you go. This paper contains a few guiding principles that will help you along the way.
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A well thought through backup plan and configuration will go a long way to ensure that you can recover your database - when a system or user error deletes important data stored in MySQL - without impacting your business.
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This paper looks at the historical development of BI applications and BI technology, and concludes that five common Styles of BI have evolved during the past decade - each style representing a certain characteristic usage.
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Learn what leading companies do differently to outperform their peers. From strategy decisions to investment in information technology and performance measurement systems, MPI’s latest research explains how your company can realize tangible returns though greater flexibility and improved delivery performance.
