Customer Management Data White Papers

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From Social Media to Social CRM: Reinventing the Customer Relationship
sponsored by IBM
WHITE PAPER: Access the following white paper to uncover the steps to building a social CRM strategy—who needs to be part of the strategy, how to evaluate the customer relationship control, and more.
Posted: 11 Mar 2014 | Published: 11 Mar 2014

IBM

Big data and analytics for a holistic customer journey
sponsored by IBM
WHITE PAPER: In the modern business world, customer experience is everything. To re-align your customer-engagement initiatives around this new reality, you will need a clear roadmap for where to start and how to proceed. Access this white paper today for discussion and case studies on how you can use big data analytics to enhance experience.
Posted: 25 Nov 2013 | Published: 31 Aug 2013

IBM

As data grows, so do the risks: How to improve data and app sec
sponsored by IBM
WHITE PAPER: Access this resource for a cloud solution that uses a combination of hardware, software, and services with advanced technologies to ensure data and application security, while allowing you to focus on business priorities.
Posted: 06 Nov 2013 | Published: 30 Sep 2012

IBM

Make the most of customer interactions in the contact center
sponsored by Calabrio, Inc.
WHITE PAPER: In this white paper, discover how to optimize your contact center processes with the help of new interaction channels such as social media, and make the most of interaction data to learn more about your customers and your company.
Posted: 07 Apr 2014 | Published: 31 Dec 2013

Calabrio, Inc.

The State of Customer Data Integration 2012: The What, Why & How of CRM Integration
sponsored by Scribe Software Corporation
WHITE PAPER: Customer data integration helps companies grow and thrive, but businesses still have a long way to go to implement customer relationship management (CRM) in a meaningful way. Check out what over 300 companies said about cloud, their CRM platforms, and customer data integration in this survey.
Posted: 20 Aug 2012 | Published: 20 Aug 2012

Scribe Software Corporation

How to Choose the Best CMS for Customer Experience Management
sponsored by Sitecore
WHITE PAPER: The following white paper provides readers with practical advice on how to choose the best CMS for customer experience management. Learn about the 6 roadmap checkpoints for choosing the right CMS, 20 important features to consider, and more.
Posted: 10 Jun 2014 | Published: 10 Jun 2014

Sitecore

Optimizing Your Return on Customer Attention with Oracle RTD
sponsored by Oracle Corporation
WHITE PAPER: Read this white paper to learn how business intelligence (BI) can combine your explicitly-defined business rules and automatically-identified statistical information to deliver the best possible content to your customers for every single interaction.
Posted: 01 Feb 2012 | Published: 01 Feb 2012

Oracle Corporation

Making the Most of Customer Data Using CRM Analytics
sponsored by TechTarget Customer Experience
WHITE PAPER: Explore this expert e-book for advice on choosing a CRM platform that suits your needs, and learn how to construct a well-defined plan to put social media analytics into a broader enterprise context.
Posted: 02 Apr 2013 | Published: 02 Apr 2013

TechTarget Customer Experience

Consult the new dictionary for customer experience KPIs
sponsored by Oracle Corporation
WHITE PAPER: This guide was written to help identify or measure those critical CX measurement points that provide feedback on the health and success of a CX initiative. It is intended to familiarize you with important CX measurements and Key Performance Indicators (KPIs) along with providing a definition and a method to calculate their value.
Posted: 27 Mar 2014 | Published: 30 Sep 2012

Oracle Corporation

Make CRM Work the Way Salespeople Do
sponsored by Oracle Corporation
WHITE PAPER: This white paper examines how traditional CRM technologies, while valuable in helping organizations manage customers and revenues, have not really assisted the salesforce do their jobs.
Posted: 08 Oct 2009 | Published: 01 Sep 2009

Oracle Corporation