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Read this research brief to understand why SiriusDecisions recommends operating demand creation programs that incorporate messaging and offers targeting the most critical roles within these buying groups, and how to avoid missed buying signals.
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How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
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Check out this exclusive resource to uncover a complete list of tips and tricks for virtual lab testing in a Hyper-V environment, so you can eliminate as many risks as possible.
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The sales environment is evolving at an unprecedented rate. In this white paper, discover how success has been redefined for sales organizations in the digital age, and what you can do to optimize current performance management strategies with new technology.
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If you're not already using social media for selling, you're missing out. In this comprehensive resource, get an in-depth look at how to leverage social media in order to build relationships, boost sales, and drive and nurture leads.
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This comprehensive research study explores the good, the bad, and the ugly of cloud applications, and describes how midsize organizations are using the cloud.
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This resource examines how you can make your organization a dynamic business with the right set of innovative and proactive applications and tools.
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Access this exclusive resource to find out how the combination of HP's converged infrastructure and Red Hat's virtualization software create the perfect platform for consolidating your Linux systems.
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Most developers write their own code, but also integrate third-party components into their application to save time and effort. This paper explains some strategies that will help to secure applications from vulnerable open source components.
