EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
EZINE:
In this week's Computer Weekly, we examine the impact of climate change on datacentres as potential victims and contributors to the problem. We look at the rise of voice channels and how IT leaders can use the technology for better customer experience. And we ask what lessons must be learned from Ecuador's citizens' data breach. Read the issue now.
EGUIDE:
In this e-guide: HR software had long been a relatively backward zone of enterprise software before the Covid-19 pandemic. It had been catching up, as organisations applied digital approaches drawn from customer experience to employee experience, encompassing the journey from recruitment, through working and learning, to moving up or moving on.
WEBCAST:
Watch this brief video to hear from Barry Magee, Director of Business Intelligence at Citrix, as he recounts how the Citrix sales team quickly adopted TechTarget’s Priority Engine, and the benefits it helped them realize.
EZINE:
In this week's Computer Weekly, the BBC faces in-depth scrutiny over its digital plans – we take a look at progress. Do you need to keep data forever? We examine the technologies behind infinite storage. And we find out about the digital transformation challenges in vehicle dealerships. Read the issue now.
WHITE PAPER:
What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today.
EZINE:
In this week's Computer Weekly, we talk to four top IT leaders to find out how they are supporting their organisations through the coronavirus crisis. We look at the security best practices recommended by experts to ensure safe remote working for staff. And the CISO of Equifax explains why the firm is moving to public cloud. Read the issue now.
EGUIDE:
In this eGuide we focus on all thing's workspace related. We dive into Google's new privacy settings, how the landscape of workspaces will look when the world of work fully returns and Google's new G Suite workspace overhaul.
EGUIDE:
We take a look at the fundamental do's and don'ts of Customer Relationship Management. Including examples of how companies are utilizing it to their advantage and how to avoid making mistakes in the world of building bridges with your customers.
EZINE:
In this week's Computer Weekly, we detail the concerns of IT experts about the UK's Online Safety Bill's proposals to weaken end-to-end message encryption. Our buyer's guide continues to look at the issues around integrating SaaS applications, with a particular eye to the proliferation of SaaS during the Covid pandemic. Read the issue now.
