EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
EGUIDE:
In this e-guide, read about how the technology's inherent security makes it tamper-proof, and perfect for keeping and sharing records for transactions in many scenarios. Also, discover why think-tank 'Reform' believes that the government should use blockchain technology for identity assurance services across the public sector.
EGUIDE:
Zuellig Pharma saw the lack of advanced analytics and trusted data platforms in the healthcare sector and built an offering to plug the gaps and help pharmaceutical companies enhance customer engagement. The platform has already helped one organisation better understand user behaviour and gain customer loyalty.
EGUIDE:
In this e-guide we shine the light on a number of case studies taken from around the world of data analytics. We delve into a number of Silicon Valley-based startups that are looking to shake up the data analytics industry as well as glimpsing into the future of AI-based analytics, data visualisation tools and the Australian data analytics market.
EZINE:
In this week's Computer Weekly, we look at the technologies needed to support deep learning and AI applications in your organisation. We hear about Southern Water's data management overhaul and the benefits achieved from centralising its data team. And we examine best practice in managing large-scale Docker implementations. Read the issue now.
RESOURCE:
This brief whitepaper considers the 5 essentials of understanding your BI insights, and provides tips on the best ways to share data. Discover what you can do differently to unleash the power of your data.
EGUIDE:
Explore the journey to a successful SAP HANA implementation so you can leverage the in-memory database's cloud and analytic capabilities. Learn about the key differences between HANA Cloud Platform and HANA Enterprise Cloud, uncover 5 implementation tips, and more.
VIDEO:
This brief video discusses how John Wiley & Sons handled the transition from traditional publishing to the digital frontier, and how they stayed on top of their data analytics from day one. Watch now to see their business hurdles, and how they overcame them.
EGUIDE:
Discover how HSBC, a financial services company and banking giant, adopted a cloud-first strategy to enhance analytics and solve big data business challenges. Hear from David Knott, a chief architect at HSBC, about how they addressed 5 key use cases with machine-learning and selected a cloud provider for analytics.
EGUIDE:
How can your organization create a compelling customer experience (CX) strategy? Inside discover what constitutes a successful CX, and explore the 6 steps your organization should take to build a successful CX and confer a competitive advantage.
