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Customer Data Management sponsored by Portrait Software
Reports on Customer Data Management published by Portrait Software
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The Secret Behind Successful Retention Programs: Next Generation Analytics - Vendor Webcast
sponsored by Portrait Software
Webcast: | Posted: 27 Mar 2008
Premiered:Available On Demand
Speaker:  Suresh Vittal, Senior Analyst, Forrester
Mark Smith, Executive vice president, Portrait Software
Summary: The theme of this webcast is that analytics drives better marketing decisions and improves customer retention. It examines the shift away from creative dominated marketing to one driven by analytics, where customer insight produces optimal results.
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Treating 11 Million Customers as Individuals: How Nationwide Building Society Made Customer Relationship Management Deliver Returns
sponsored by Portrait Software
Case Study: | Posted: 04 Sep 2007
Published:01 Jul 2006
Summary: Nationwide needed an IT system that could support customer care across its customer-facing channels, including call centers, branches and Internet. Read this case study and see how Nationwide maximized the value of its customer interactions.
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